The cosmetic market is expected to undergo some changes in 2024. According to Seppic, the cosmetic trends for 2024 will revolve around well-being, protection of the planet, and digitalization.
Pretty much the same as it was for 2023, isn't it?
Current events, the evolution of local and international issues, modernization, and the evolution of consumer habits are all shaping trends that impact the beauty industry.
The market is expected to grow annually by 4.43% (CAGR 2023-2028) with a revenue of US$104bn in 2023.
According to WGSN, the innovations and lifestyle drivers that will shape the beauty industry in 2024 are well-being, freedom, and inclusiveness.
This movement of freedom and inclusiveness, waks with joined hands with Natural Hair Trends, rising for at least 3 years.
Well-being has become the top priority of consumers and becomes the dominant macro-trend in personal hair care, and even fragrance. This includes the search for mental well-being, which has made skin care or face care become holistic, to turn into positive beauty.
Along wellness, 2024 will put the emphasis on freedom, under all the shapes it can take: freedom to move, freedom to think, freedom to feel good about who you are, freedom to express yourself, Freedom to choose the hair style you like it most!
How to choose a Brand for 2024 trends?
Mak Trading has done the testing and we choose the best brazilian brand for your business in 2024
Talk to us, we have the solution for you!
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